For small businesses with limited time and budget, a website builder is the best choice to start enjoying the benefits a website brings. There are a few solid reasons to go with a website builder:

It’s fast. If you don’t have a website up yet, then you should prioritize getting one up fast. A small business website makes it easier for people to find you and gives you legitimacy in the eyes of potential customers. The longer you wait, the more business you’ll lose. With a good website builder, you can potentially have your website ready in a matter of days, or even hours.
It’s easy. You don’t have to learn to code or spend time training on how to use complicated software. The right website builder will be intuitive enough that you can figure it out as you go. And in addition to making the initial website creation process easier, a website builder makes ongoing maintenance easy as well. When you need to make updates to your site (and you will), each little tweak will be quick and easy.

It’s affordable. While a good website builder will cost you money, the cost is much less than what you would spend on hiring a professional website designer to build a website. And you won’t have to worry about hiring someone to help you make changes down the line because you don’t know how.

It’s effective. The best website builders supply a large number of templates that are designed to meet website best practices. That makes it easy for you to build a website that adheres to the general advice on what works well on the web, without having to learn it all yourself. And even with starting from a template, you can make all the changes you need to make sure your website is uniquely yours and does a good job of selling your business to your visitors.

Once you’ve decided that a website builder is the right choice for you, it’s time to find the best website builder for your business needs.